SEO stands for Search Engine Optimization (so saying SEO optimization is akin to saying ATM machine). The purpose of SEO is to make your website more visible to people who are using search engines. This typically involves selecting the best keywords that represent the purpose of your website, and then leveraging those keywords within your content so your webpage appears higher up in search results. One key aspect of SEO is that it’s essentially a FREE marketing technique for

Have you ever noticed how some of your favorite brands always seem to be on mark with their content? Magazines appear to flawlessly publish related stories in their monthly issues. Clothing stores begin filling your inbox with Christmas ads as soon as November 1st hits like clockwork. If it seems too perfectly synchronized with the current events or time of year, it’s because it is: Most businesses have begun using content calendars. A content calendar (related to editorial a

Emailing, texting, and all other non-verbal means of communicating have become very commonplace in the workplace. Typing a response to a colleague's or client’s message is convenient and can even be more time effective than trying to catch them by phone. However, before you press “send” on your next message, ask yourself this: “Did I answer ALL of the questions I was sent?” With work emails, it is very easy for us to provide selective responses by only giving answers to certa

Fun fact: cockroaches enjoy burrowing within the tubing system of in-home nebulizer respiratory devices. A mother of an asthmatic child in a research study I managed in Baltimore, Maryland was aware of this — she spent years observing the habits of the infestations in her home. ​ This is not a common factor some would consider, however, and many doctors at her local hospital were not aware. So in, rightly, prescribing home nebulizer treatments to asthmatic children in Baltimo